If you were looking for a therapist what would you want to see on their profile?
(Chances are you’re a therapist yourself if you’re reading this post, so there might be some more technical things you’re looking for including years of experience, but consider these questions?)
- Do you really want to know about a therapist’s experience or do you want to know how a therapist’s experience qualifies them to help you through your challenges?
- Are you more likely to trust (read: hire) a therapist who includes a photo of themselves on their profile or one without?
- When you’re looking to hire a therapist are you interested in the one who is specialized in ALL THE THINGS or a few, including the area you want support in?
Before we dig into the five things you need to nail on your profile if you want to turn curious searches into paying sessions here’s my number one tip:
Get on Psychology Today and do these five things:
- Scroll through the initial list they give you without clicking on any of the profiles for all the details.
- When you see a profile that jumps out to you, ask yourself: Why does this profile jump out to me?
- After you’ve scrolled through at least 12 intro profiles go back and click on the profiles that stood out to you.
- Read them and ask yourself: What makes me want to book an appointment with them? What makes me NOT want to book an appointment with them? What would I do differently to make myself want to hire them (or at least schedule an initial appointment)?
- Now, outline your own Psychology Today profile using all the things that you liked about the profiles you noted and review the following points in this post to make sure you have a credibility-building session-scheduling profile!
If you want to go do all that before you read on, feel free, I’ll still be here and the following information will even mean more to you.
Finished with your own research? Awesome!
Let’s dig in:
Back to the question I asked at the beginning of this post: Are you more likely to trust (read: hire) a therapist who includes a photo of themselves on their profile or one without?
Photos build connection.
Connection has the possibility to become trust.
That’s why the photo you use matters.
When I was doing the research challenge I gave you in the opening of this post, I stumbled across a grainy duck-face photo of a therapist. Guess how likely I am to fork over $50-$200 for a therapy session with them?
You are a professional.
You have personality.
You are dedicated to caring for your clients and their challenges with empathy and excellence.
That’s what your headshot needs to communicate.
So, hire a photographer or convince a friend to snap a photo of you that can captures your professionalism, personality, and commitment to excellence.
This includes you name, your credentials, and the first few words of your description that are displayed in the intro list.
When you’re scrolling on facebook or instagram which videos do you watch and which posts do you click on so that you can read the whole caption?
The ones that…
…surprises you (because you want to know the ending or what’s really going on there)
…makes you laugh (because we all love laughing and want to laugh more)
…or touches something deep within you (because it makes you feel seen and understood).
Those are the same reasons people will click your profile (mostly the latter though).
Here’s how to implement this practically:
- Your name
- After your name list your credentials
- In the opening of your descriptions make a statement that will resonate with someone you want to work with (ie, “Life should be about happiness.” “Sometimes we just need someone we can confide in.” “You deserve to live a life free from physical challenges.”).
Statements like these touch something deep within a reader making them feel seen and understood which also increases the probability that they will read your whole profile and schedule a session.
Making readers feel seen and understood doesn’t end with your opening statement.
Think about this…
Do you want to know about a therapist’s experience or do you want to know how a therapist’s experience qualifies them to help you through your challenges?
But you do need to talk about your experience and qualifications because that’s what gives you credibility and reason for someone to hire instead of a certified life coach.
That’s where this saying comes in really handy: We don’t really care how much you know until we know how much you care.
The easiest way to do this is 1) share about your personal struggle that brought you to where you are and how it inspired you to become a therapist so that you could help others, or 2) mention how you have helped other clients walk in victory by using your skills and qualifications.
Do you see how, in both suggestions you mentioned your experience and qualifications, but those weren’t the main point – helping people was the point?
Helping people is what you do. That’s what all therapists do, so now is the moment you set yourself apart.
Instead of saying you specialize in EVERYTHING list the 3-5 things you have had the most success helping clients navigate or want to help new clients navigate.
This builds a culture of safety I-can-trust-you from the beginning and increases your likelihood to be hired sooner rather than later by someone who clicks on your profile and wants support in the area you specialize in.
Otherwise, you run the risk of not having anyone choose you, because you’re helping everyone and they’re looking for someone who will help THEM.
CALL TO ACTION
Someone read your profile and you specialize in the support they’re looking for.
Now, they want to know whether or not you are a good fit for them and their needs.
So, tell them how they can find that out by:
- Scheduling an initial session with you and give this a shot.
- Learning more about you, before scheduling an initial session with you.
I recommend a two part call to action:
PART 1: Ready to schedule an initial session to see how I can support you? call/email me 555-555-5555
PART 2: Or get to know me a little bit better by checking out THIS (blog post or your website or another profile where you are listed).
Now it’s our turn for a call to action: At iTherapy we go out of our way to make running your online private practice as simple as possible. One of those features comes with your very own profile. You can even link to it on your Psychology Today profile for added credibility!
See if iTherapy is a good fit for you and your business HERE.