The Best Private Practice Building Podcasts filled with Marketing Tips!

The Best Private Practice Building Podcasts filled with Marketing Tips!

Did you know there are a TON of podcasts out there chock-full of helpful marketing tips and advice on how to build your counseling private practice? It’s true! 

The truth is, starting a private practice — like any business — takes work! It’s the sort of work that you weren’t trained on in grad school: marketing, management, and more. But, therapists to the rescue! Dozens of clinicians have started coaching businesses to help new practice owners be successful. Better yet, a TON of their marketing tips and advice is available FOR FREE in their podcasts. These tips come from these clinicians through hard won experience, but they can be yours just by subscribing to their private practice building podcast! 

Here are our top-picks for the best private practice building podcasts:

Online Income for Therapists Podcast Cover

Online Income for Therapists

Amber Lyda hosts the Online Income for Therapists Podcast where we talk all about how you can have more freedom, flexibility and flow in your work and personal life. We harness your hard earned knowledge and expertise to build a business (or businesses) ONLINE. You can make more IMPACT and income working online, freeing you up to work from anywhere and at any time!

What makes this one of the best podcasts? Great friend of iTherapy, Amber Lyda has her own podcast! Amber started her private practice in 2016 and had a FULL all cash/private pay practice within a year! Since then, she’s gone on to teaching many others to do the same!

The Abundant Practice Podcast Cover

The Abundant Practice Podcast

The Abundant Practice Podcast answers the questions you’re not sure you had about building your private practice. From tattoos in the office to marketing tips, and the hard parts of the clinical world we don’t know how to talk about: inequality and bias in therapeutic and personal communities, burn out, or imposter syndrome, Allison and our expert guests will walk you through elevating your practice to an Abundant space.

What makes this one of the best podcasts? Allison Puryear is, in my view, the queen of practice building podcasting! Her Abundant Practice Podcast has 2 formats. The “Ask Allison” episodes are shorter, bite sized chunks of info where she’s answered a listener’s question. The other episodes are more in-depth, often interviews, diving deep into a practice building topic. If you have a question, Allison has an answer for you! 

Practice of the Practice Podcast Cover

The Practice of the Practice Podcast

Joe Sanok from the blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school. Learn killer ways to grow your referrals, save tons of money, and have some fun along the way. Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio. Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing tips, branding, consulting, and a deeper level of awesomeness. Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should…but it doesn’t. We want more referrals and the independence that comes from a small business. Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success. These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast.

What makes this one of the best podcasts? There may not be a bigger practice building coaching company than Joe Sonak’s Practice of the Practice. He has a whole network of podcasts, coaching, and more to help you succeed. If anyone knows how to grow a business, it’s Joe! 

Private Practice Workshop Podcast Cover

The Private Practice Workshop Podcast 

Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing tips from a private practitioner who knows what it takes to build a practice, then you’ve come to the right place!

What makes this one of the best podcasts? John Clarke is a clinician who has started and grown not one, but TWO thriving practices. Now he teaches you how to do the same. His podcast is fun and entertaining despite being full of actionable advice. 

While those are some of our favorites, we also highly recommend checking out these private practice building podcasts, too:

The Private Practice Startup Podcast Cover

The Private Practice Startup 

The Private Practice Startup is owned by Kate Campbell, PhD, LMFT & Katie Lemieux, LMFT, two therapists who built their 6-figure private practices from the ground up. We’re passionate about inspiring mental health professionals on their private practice journey from startup to mastery! On our podcast, we interview entrepreneurs, experts in the mental health and business arenas and successful private practitioners to provide a wealth of information for our listeners! We LOVE interviewing all of our guests and most importantly we have fun doing it. We hand pick everyone we interview as we know each and every person will bring value to you and your business assisting you in reaching your goals and dreams! We also offer webinars, online courses, in person trainings, attorney approved private practice paperwork, and are CEU providers in the state of Florida.

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Selling the Couch  

With over 1 million downloads, Selling the Couch is the #1 podcast for current and future mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists in private practice about how they’ve built their businesses as well as top entrepreneurs, business, marketing tips, productivity, and social media experts. You’ll learn how successful business owners get referrals, make money, balance life/work, and how they’ve stopped “trading time for dollars” to diversify their income beyond the therapy room. Melvin also shares the lessons he’s learning (good, bad, and ugly) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team. What you get are bite-sized and highly-actionable tips to guide your private practice and entrepreneurial journey. Please check out to start your journey.

Profiles in Practice Success Podcast Cover

Profiles in Practice Success 

If you’re wanting to build a successful, 6-figure practice, Jennifer Sneeden has literally written the book on it! In her podcast, she takes all that knowledge, puts it into audio, and brings it to you. 


Starting a Counseling Practice Podcast Cover

Starting a Counseling Practice 

Kelly Higdon and Miranda Palmer bring Master’s Degrees in Psychology to real-world hands-on small business startup experience. They believe in bootstrapping, DIY, and creating a work/life balance that allows you to have a healthy, full life while you do it! If you are passionate about health and wellness and want to make a living doing what you love- this is the podcast for you. Kelly + Miranda are two trained psychotherapists who not only grew successful private practices that weren’t dependent on insurance, they have worked with therapists all over the world to give them the information, strategies, mindset, skills, processes, and templates they need to create their own unique, successful private practice. Here they share the stories that often go untold of the process of starting, growing, and revamping a successful, sustainable private practice. Are you starting a therapy practice or counselling practice? Are you wondering how to set your fee, create a business plan, or what to expect from a private practice salary? Hear stories from other therapists about how they started. Learn what didn’t work, what brought in clients, what slowed them down, and more. Real stories from real therapists just like you who were passionate about helping others and were able to create a business and a real salary helping people. We talk about the real issues and life circumstances that can get in the way, and that can help inspire: Economic recessions, partnerships went wrong, layoffs, marriages, divorces, pregnancies, certifications, unique niches, small towns, big cities, moves across the country and so much more. Learn and be inspired by amazing therapists just like you and learn more about who you are and what you need in private practice. Allow us to help you start private practice.

The Group Practice Exchange Podcast

The Group Practice Exchange Podcast

I hope you find the podcast topics useful in growing and thriving your group practice. If you have a specific topic you would like me to discuss in an episode, I’d love for you to leave me a message at The goal of this podcast is to help practice owners learn ways to grow their practices. Hear about all the topics that related to group practice ownership. Hear other group practice owners talk about how they run their business. From start up to thriving, find useful information that’s sure to help you in your process of growing your group practice! Don’t miss an episode! Download The Group Practice Exchange Podcast on iTunes or Google Play.

The Practice of Therapy Podcast Cover

The Practice of Therapy

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I’m Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. 

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Bonus: Laura Long from Your Badass Therapy Practice Youtube channel!

If you’re looking for a little irreverence with your coaching and like the idea of your coach hosting a weekly “wine live,” Laura is your girl! She’s not afraid to tell harsh truths, but she also really knows her… stuff. 

I’m Laura  — I’m an online business coach for mental health therapists and I give you the tools to help you start, grow, and scale your private practice. #YBTP

In addition to all of these, iTherapy is now offering exclusive marketing tips for our providers. If you’re wondering how to grow your practice, iTherapy can help! 

Thinking iTherapy might be for you? Watch our demo!

If you’re just starting your practice, it can be overwhelming! We know these great private practice building podcasts can help. If you’re thinking, “This all sounds good, but I wish there was just a checklist I could work through to get started!” we’ve got you covered. Check out our Starting Your Practice Checklist! 

Wherever you are in your private practice journey, if you’ve subscribed to iTherapy, we’re with you every step of the way!

January 20, 2021 / iTherapy Blog, Mental Health

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