Have you ever filled out one of those quizzes floating around on the internet? Like, “What’s your secret-sauce for marketing”, “What type of sleeper are you”…?
Well, then you’ve probably taken a personality test at some point or done one of those facebook things that tell you what celebrity you resemble or what you will look like in 30 years (why do we even click on that one?!).
You’ve done one of those right?!
These test are compelling and intriguing because there’s something in us that wants to be unraveled and demystified (at least to ourselves) and if a random internet test can “figure us out” we feel less alone and a whole lot more understood.
Ya with me?
This curiosity and desire in all of us provides a unique opportunity for therapists to not only market their practices, but serve their audience, by giving them something they want.
Self tests are a series of questions an individual can answer on their own. When completed the self test provides results based on the answers provided and the topic of the test.
Following are two ways to grow your practice, build your credibility, and serve your audience by leveraging self-tests.
What are you an expert at? What do you want to help people overcome most?
Write a blog post about the five most common symptoms or the three techniques that have helped your clients the most. Throughout the post and at the end link to the self-test most related to your post.
Three blog post topics we recommend:
- Common Symptoms
- Most Helpful (or time efficient) Techniques
- Recent Research
Close the post with an invitation to work with you. You can even say something like, “If you took the self-test, I would love to hear what your results were. Schedule a call here.”
Writing a blog post about a specific topic positions you as the expert. Leaving the link for a reader to test themselves will clarify for them whether or not they need help. Inviting them to work with you makes an easy transition; you’ve already established yourself as the expert, after assessing themselves with the test YOU provided – if they want help after all that you’re it!
Who else would they choose?!
Not only is social media where quizzes are hottest right now, but it’s also the place your blog post has the most opportunity to get viewed (if you know how to rock pinterest that’s good, too).
Write a post teasing the topic you want to feature with a self test. Invite the reader to take the test. At the end of the post slip in a few words about how you’re here to help. Or just share a snippet of your blog post and link to the post (afterall, you’ve spent a bunch of time crafting epic authority-building content).
Feel free to customize the following captions for your own social media post:
POST #1: Curiosity
Wonder if you’re [insert “depressed”, “anorexic”, “struggling with speech anxiety”…]?
End the fear-infusing “what ifs” and find out for yourself by answering these questions: [insert self-test link]
If you want to talk about your results or skip it all and talk to a real therapist get yourself on my calendar [insert link to your calendar].
POST #2: Authority
“For the next two weeks I want you to [insert what you would prescribe someone to do that is struggling with the self-test you want to feature].”
The next time we talked my client reported that they were [insert positive results that have been experienced from such a prescription/assignment].
Want to know if this assignment would work for you? Check out this quiz: [insert self-test link].
Remember, we want to be understood, even if that’s a computerized assessment that tells us we’re not the only one.
Here’s a list of self-tests you’re welcome to link to in your posts.
Whether linking self-tests in a facebook post or sharing them in an email newsletter you’re adding value to your audience, establishing yourself as an expert, and creating awareness of the services you provide!
Wanting more ways to simplify your practice?! We got you. Book a call here to see how we can help!