The marketing and sales plan is a statement of opportunity. It includes objectives involving existing clients and potential clients. This process will help you discover what prospects you want to target and how to target and qualify them. Answering the questions below will help you identifying how you will convey your service and present benefits and uniqueness.
If a therapist comes to Forrest and says they're not sure what to charge, he would first say it is primarily up to two things:
Another thing to keep in mind would be to keep rates simple, so that clients can understand them and not get confused.
Some questions to ask yourself would be:
If a new therapist looking to build a case load from scratch comes to Forrest, asking where to get started with advertising and promotions, he would say:
There can be a three phased approach depending upon your needs and the amount of time and effort you can put into your marketing efforts.
From there, it gets harder -- but there are resources to help!
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