The Best Kept Secret to Owning and Operating Your Online Therapy Practice Independently

You’re sitting in front of your computer screen after seven in-person counseling sessions.  You’re exhausted, but determined to get to the bottom of this starting-an-online-practice thing.

Your cursor blinks in the search bar…

Hold up!

Before you go to bed another hour later we’d like to invite you to a virtual work-with-us experience (your family, your clients, and your tomorrow-morning-self will thank you for reading this to the end!).

Go back to your cursor in the search bar and type: how to have a simple online therapy practice

iTherapy pops up.  You click it. Here’s a summary of what you’ll discover:

  1. DEMO
  4. EMAIL UPDATES (so you don’t forget about any features or miss updates)


Your experience with iTherapy will start with a video chat to briefly walk you through our features.  Two things you should know going in: 1) We’re question friendly – the more the better. 2) Because we want you to be able to choose the best package for your practice we’re gonna throw a lot of information at you.  Hence, question-friendly.

Brief demo overview:

  • HIPPA Compliant Online Counseling Platform
  • Online Scheduling Feature
  • Client Management and Notes
  • Secure Communications
  • Client Invoicing and Payment Procession
  • Electronic Insurance Claims Submissions
  • Personalized Form Creation and Storage


You loved the demo and selected your package.  Congrats! You’ll receive a link to schedule another video session to get all your log in set up and make sure you know how to navigate all the features (including entering insurance info, scheduling HIPPA compliant video sessions, and filing notes).  


Ever sat on the phone with Customer Service?!  Eats up your time, doesn’t it?! Believe me, we know.  But we’ll sit on hold for you. That’s right, we provide 24/7 live support.  All you have to do is let us know what the challenge is. If we can’t fix it, we’ll get to the bottom of it for you!


As a business owner who helps people we know there’s a lot on your mind, not to mention any of the hats you might wear like parent, spouse, daughter, friend… We get that it’s hard to keep up with all the updates and remember all the features at your disposal.  So each month we get all those updates and reminders into one quick and catchy email so you can stay at the top of your game in life and business.


Like we said, we know your brain is in a lot of places at once, the last thing you need is seven payments to have all the platforms you need to run a HIPPA compliant online practice.  So we’ll send you ONE monthly payment. Pay it and you’re good to go for EVERYTHING!


When you work with iTherapy you get your very own profile on our website.  By writing a short bio, tagging the services you provide, and linking your website you have the opportunity to be found by someone who hops onto our website looking for a therapist (don’t worry, we’ll help you set this up, too).

In summary:

iTherapy is the brainchild of Carol Pulley, a practicing therapist, and her husband Forrest Pulley with 20+ years of business experience, who saw a need for a one-stop shop to owning and operating an online therapy practice independently.   

All that to say, we’re not here to sign you up with HIPPA compliant platforms and turn you loose.  

We’re here to help you – answer your questions and provide live tech support – as you help others, we just happen to provide all the HIPPA compliant resources you need to run a successful online practice.  

CEO/Founder of Village Mindset, LLC, Katesha S. Broadus, LCSW, BC-TMH, said this about providing online counseling for her clients through iTherapy:

“When I found out about iTherapy I was a few days from launching my practice. I cancelled everything and switched to iTherapy, because of their inclusive virtual office package (phone, fax, email), business coaching, and online platform that supported family/group counseling sessions. Without a doubt, iTherapy was a one stop shop for all of my business needs.”

If you’re like “This is the kind of simple I was looking for,” get your online therapy practice started by scheduling your real-life demo TODAY!

Is Online Therapy a Good Fit for You?!

You’ve finally crept all the way out to the edge of the high diving board.  Your toes are wrapped around the final centimeters of the white sandpaper-y bendy piece of something.

“You’ve got this,” your mom calls from the other side of the pool, video camera poised.

“Common, you’ll love it,” your friend yells from below.

“Yes, but…” you adjust your goggles.

2 breathless seconds later you’re pushing hair and water away from your face frantically scanning for the nearest ladder.  You did it.

“I did it!”.  You beam at your friend, “Let’s do it again!”.

And just like that you did something new, grew in a new layer of confidence in your capabilities, and had a blast (if I do say so myself).  Tomorrow, you’ll be the friend yelling, “Common, it’ll be fun!”.

But, let’s rewind real quick, just seconds before you were unsure…scared…wishing you hadn’t made it all the way to the edge because then you’d be allowed to walk back down.  And in a fraction of a minute you became a believer, right?!

What flipped you from scared and unsure to confident and excited?!  Experience.

That’s it.

And, believe it or not, experience is often the deciding factor between whether or not online therapy is a good fit for therapists looking to build or scale their practice.

Sure online therapy has its share of scary moments, so does face-to-face therapy, and so does jumping off the high diving board.  But fear and uncertainty, don’t make face-to-face therapy ineffective or dangerous in itself, just like fear and uncertainty don’t make jumping of the high-diving board not-fun or dangerous.  It’s the same way with online therapy.

Here are the three areas we have seen EXPERIENCE make the biggest impact in whether or not online therapy is a good fit for you – yes, you!


There’s this whole business side of things for online therapy that still have to happen, right?!  Like a place to keep all your client records, notes, billing, and scheduling. Having a reliable platform or system to process and store all this information is critical in you being fully present during sessions and online therapy being a successful experience for you and your client.

I mean, if you’re hosting a session, but subconsciously freaking out about all the details and admin stuff for the session….probably won’t be a great session.

This is kinda like the ladder and everything holding the diving board….structure first.  You gotta get up those stairs in order to jump. So, make sure they’re sturdy (shameless plug alert: serving you in such a way that you can focus on your clients is what makes us proud, so schedule a demo with us to see if we’re you’re missing link to a thriving online practice).


Now.  The. Tech.  Basically, anyone’s worst enemy unless you’re some tech genius, which might mean you should join our team.  Seriously though, how familiar are you with the platform you will be using to host your online session (also, is it HIPPA compliant)?  

Have you hosted a mock session?  Do you know what all the buttons are?  Do you know how to mute the other person – mute yourself, for that matter?  How is the audio on your device/microphone? Are you even comfortable with video chat?

In other words, do you know how to swim?  Swimming lessons generally (most definitely, should) come before jumping off a high diving board.  Being comfortable with video chats should definitely come before an online session.

Get good at video chats.  Get comfortable talking to your friends and having a genuine conversation via video.  You. Can. Do. This.


How good are you at building rapport with people in general?  Most therapist are concerned about online therapy with the simple thought that they won’t be able to build rapport.  But, are you good at building rapport with your clients in a face-to-face session?  What if your experience building rapport with clients face-to-face is the very thing that gives you a leg up to building rapport with clients via an online session?!

Thought of that, yet?

The fact that you could swim meant you weren’t gonna die jumping off that board.  Okay, maybe you wouldn’t have liked it and never done it again, but you knew you would surface and swim to the edge.  All you had to do was jump. That single jump would rule out an experience for you or open a whole new thrilling world.

So, jump.  Give online therapy a chance.

Chances are, online therapy isn’t as scary as you think and it’s probably more of a fit than you ever imagined.  You just need to decide if you like “the thrill of falling through the air” or not.  So all I have left for you today is…

What if you jump and find that online therapy isn’t a fit?!  You tried it so you’ll never have to wonder, “Could I have made more impact and income with online therapy?”.  

What if you do jump and online therapy ends up being the link to you not having to choose between your love for therapy and your love for your kids EVER again?!

In other words, what if online therapy is a fit, but you never knew because you never jumped?!

P.S.  We get it, this whole jumping thing can be scary (even after our epic post) so if you have questions or you’re just ready to get started with someone you trust schedule a demo with us.  Helping people who help people is what we do!  Seriously, the demo is on us, so book it!