About Us

About Us

iTherapy was founded as a consequence of a need. Upon graduating with a clinical psychology degree and obtaining her license, co-founder Carol Pulley discovered there were many facets to opening a psychology practice. There were many questions to be answered, items to be researched and services and procedures to be implemented. It seemed overwhelming! After many days and weeks of research, she found the services she needed and her practice was formed.

Interacting with other mental health professionals, Carol recognized her challenges in starting her practice were not unique. She saw there was a need across the industry; assisting providers with the business end of their business so they could do what they do best, help others. Many struggled with these issues and even prevented them from entering private practice. Thus, became the slogan, Helping People Who Help People!

With the help of her partner, Forrest Pulley, and others, iTherapy began to develop. Research was done to determine what providers needed and wanted. Further research was done to best determine how to fill those needs. Options were reviewed, tested and trialed. Business processes were developed. This was all formed with one goal in mind; make it simpler and easier for providers to operate their practice. Thus, became the slogan, Simple & Affordable!

iTherapy has been operating for over three years providing services and assistance to many mental health professionals. Our goal is to be there every step of the way to support professionals so they can concentrate on helping those they serve.

Our Management Team

Carol Pulley – Co-Founder

Carol is a Licensed Psychological Associate. After a successful 20-year career in the corporate world, she returned to school to pursue her dream of becoming a counselor. She obtained her undergraduate degree in Business Management from Eckerd College in St. Petersburg, Florida and a Masters of Arts in Clinical Psychology from Appalachian State University. She has been providing services to individuals, couples, families and groups since 2007 with her own private practice.

Carol grew up in Chicago IL. and lived in Tampa FL. before moving to the mountains of North Carolina. She is married and has three wonderful step children and eight beautiful grandchildren. In her spare time, she enjoys traveling, reading, movies, and spending time with friends and family as well as being active with exercise, walks, and practicing yoga.

Forrest Pulley – Co-Founder

Forrest Pulley has 40 years’ experience as small business owner, a business professor at a private college, and an AT&T executive. During a 25-year career with AT&T, he held a variety of positions in operations, sales, research and development and administration. Following his career at AT&T, Forrest worked in the small business environment as a Chief Financial Officer and Chief Executive Officer in the insurance and mental health fields. Forrest then became a faculty member and, subsequently Division Chair of the Business Administration Program at Lees-McRae College. His responsibilities included the overall leadership of the Department as well as teaching courses in marketing, leadership, small business development and entrepreneurship. Subsequently, along with two partners, he formed an online counseling business, iTherapy, which he continues to operate today

Forrest has a Bachelor of Science in Political Science from Elon College, a Masters in Management and Supervision from Central Michigan University, and spent seven years in the Air Force as a C-130 navigator. He has been involved in numerous community activities including Junior Achievement Board of Trustees, Board of Directors for United Way of Wake County, President of Homeowners’ Association, and Board Member and Vice President of the Avery County Chamber of Commerce. He has also volunteered for many community activities such as youth coaching and the Sparta Kids Triathlon. He is married to Carol Pulley and has three wonderful children and eight beautiful grandchildren. He enjoys playing golf, hiking, landscaping and travelling where he has visited all 50 states and over 50 countries.

Nick Fuller – Chief Technical Officer

Nick is happy to bring his technical expertise to the iTherapy team. With over 10 years of programming experience, he’s developed a broad skill set. Initially Nick’s technical experience was centered around video game development, but since 2012 Nick has shifted his focus to website and business development. Nick was instrumental in writing one of his first projects, Mommy Market, and growing it to over 10,000 users within its first year. Later websites and database driven web applications include a charity fundraising application for a professional athlete, internal employee benefit communications sites for multiple fortune 100 companies, and a content delivery system for a SaaS company that serviced major international insurance companies. In addition to his work with iTherapy, Nick also owns and operates the business Shire Digital Solutions which specializes in custom website development and search engine optimization.

Nick graduated Eastern Florida State College as a member of the Honor Society Phi Theta Kappa while working at that time as a photographer at the Kennedy Space Center and writing a young adult historical fiction novel that he self-published. He enjoys riding motorcycles, playing drums in his band Take Luck, playing Dungeons & Dragons with his friends, and long walks on the beach.

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