5 Proven Marketing Strategies Therapists use to Make Sure the People Who Need Them can Find Them

5 Proven Marketing Strategies Therapists use to Make Sure the People Who Need Them can Find Them

If you’re not telling anyone about what you do, does it really matter what you do?!

We believe what you do does matter and we want to see you tell people about it.

So, here’s 5 different ways to tell the world what you do.

NOTE: Instead of being overwhelmed about how you’re gonna execute all of these we recommend that you choose your favorite technique and use it for three months .

REFERRALS

When Carol first mentioned this I was like, “Wait.  What?! You’re starting an online practice, but you’re networking with local therapists.”

“Yes,” she said.

She explained that she was meeting with them for two reasons:

  1. To ask about insurances they accepted and typically worked with.
  2. To build a referral list.

Before she knew it she was getting referrals from the therapists she had met with.  Now she is referring clients to them. Talk about a win-win!

ADDING A CALL TO ACTION ON SOCIAL MEDIA POSTS TO INCREASE ENGAGEMENT

As a counselor, life coach, or therapist you’re an influencer.  Especially if you choose to show up on social media. You’re sharing a tip or trick to help your ideal client live from a place of freedom and confidence.

But all too often those posts disappear into cyberspace, don’t they?

Probably all because your audience didn’t know what to do with your post.

  • Should they like it?  
  • Leave a comment?  
  • Hold up, comment what?  

Next time you share that carefully crafted post of yours ask yourself, “What action do I want my audience to take?  Do I want them to “like” this photo, leave a comment, tell me how they’re gonna change, leave an emoji, grab my free ebook, ask me a question in my DMs?”.

Here’s five call to actions you’re welcome to steal:

  • If you agree, give me a “thumbs up.”
  • Tag a bestie.
  • If you loved this, let me see you in the comments!
  • Wanting more on this thought?!  I created a whole ebook on this that you can get for FREE at the link in the comments…
  • If you’re with me on this leave “I choose joy” in the comments.

TWO THINGS A CLIENT-CONVERTING WEBSITE HAS

When creating a compelling website it’s easy to throw around words like “clean visuals” and “clear messaging,” but at the end of the day, every image and word on your website needs to do two things:  

  1. Eliminate distraction
  2. Guide to a specific action

SELF-TESTS

Have you ever filled out one of those quizzes floating around on the internet? Like, “What’s your secret-sauce for marketing”, “What type of sleeper are you”…?

No?!

Well, then you’ve probably taken a personality test at some point or done one of those facebook things that tell you what celebrity you resemble or what you will look like in 30 years (why do we even click on that one?!).

You’ve done one of those right?!

These test are compelling and intriguing because there’s something in us that wants to be unraveled and demystified (at least to ourselves) and if a random internet test can “figure us out” we feel less alone and a whole lot more understood.

Ya with me?

This curiosity and desire in all of us provides a unique opportunity for therapists to not only market their practices, but serve their audience, by giving them something they want.

Self-tests.

Self tests are a series of questions an individual can answer on their own. When completed the self test provides results based on the answers provided and the topic of the test.

PERSONAL PROFILE

When you work with iTherapy you get your very own profile on our website.  By writing a short bio, tagging the services you provide, and linking your website you have the opportunity to be found by someone who hops onto our website looking for a therapist (don’t worry, we’ll help you set this up).

People should know about what you do, because what you do matters.

If you wish that telling people about what you do was a little easier, you’re in the right place! From providing everything you need to own and operate an online HIPPA compliant practice to giving you an official profile, simplifying your practice is what we do.

Ready for owning and operating your own practice to get easier? Book a call!

April 3, 2019 / iTherapy Blog, Uncategorized

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